"Promo Advice from an Author Who's Been There" (Guest post by Holly Schindler)

I am so excited to be a stop on Holly Schindler's Feral blog tour. 

Over the years Holly (who is the administrator of my group blog YA Outside the Lines) has become a good friend. Still, I was surprised when she asked me to take an early peek at her newest novel and possibly blurb it. 

I did not hesitate to say YES! Or to provide a blurb: 

"In the town of Peculiar, the cats aren't the only ones keeping secrets... A dark and creepy psychological who-done-it that will keep you guessing until the very end."  

Oh, yes, dear readers, you will be guessing. Also, you may never look at cats the same way ever again.

Holly's written several other books, and I marvel at how easy she makes it all look, particularly marketing and promotion. It's something a lot of new writers wonder and worry about (and something I really struggled with) so I asked Holly if she'd mind sharing a few tips... 

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1. Your first book will be a bit of a stumble-fest. It will. I guarantee. But then, it is for everyone. So just embrace it! You have no idea what your own strengths are, as far as promotion goes. Try as much as you can. Take on the opportunities that come your way, knowing that some efforts will be successful and others won’t. Use the promotional opportunities associated with your first book to learn what your strengths are. Take those strengths into promotions for book number two.

2. Conversely, don’t be afraid to say no—if it puts you 100% completely out of your comfort zone, there’s a good chance you just plain won’t be good at it, either. And life is too short to be living in constant fear of, say, public speaking. You need a clear head to write the next book. You won’t have one if you’re counting down the days to the convention where you’re scheduled to talk and wondering how you might possibly be able to sever a nonessential body part just in time to miss your flight. Trust me—it’s not worth it. Say no.

3. Reach out. Don’t think of it as shameless plugging. You wrote your book to be shared. So shout it from the rooftops. Your enthusiasm will be infectious. You’ll hear it a lot, but it’s true: you really are your book’s best advocate.

4. Don’t underestimate the power of direct emails—to booksellers, librarians, bloggers. An extra bonus: emails are FREE promotion.

5. Fancy swag isn’t as powerful as a free copy of the book. You’re probably better off investing in a few extra review copies of your book than you are in jewelry, T-shirts, etc. intended for giveaways.

6. Teachers are on Twitter—this is especially helpful for middle grade. They hold book-a-day reading challenges in the summer, tweet about the best books they’ve found for their kids, and discuss read-alouds they’ve used. Check out #nerdybookclub, #mglitchat, #4thchat, #5thchat.

7. I’ll go out on a limb and say it: Read your reviews. I know not every author does, but I highly recommend it. Be objective. Look at the patterns. Don’t be so intent on justifying what you’ve done that you don’t learn from your reviews. I would hate, hate, HATE to think A BLUE SO DARK, my first novel, was the best thing I’ll ever write. Of course I want to be better. Bloggers and reviewers are influential in making me a better author.

8. The job is never done. Don’t expect to start promos a month before your book releases and finish two months after it hits shelves, never to be mentioned again. I’m still talking about A BLUE SO DARK (2010) with readers.

9. Finding your promo rhythm is like finding your writing rhythm. Some writers are better off working on their WIPS every day with specific word count goals; others are better working a couple of days a week without the pressure of maintaining a specific word-count pace. Similarly, I work best doing a little bit of promo work each day (usually in the morning), then moving straight into my current WIP. But you might prefer to work on your WIP during the week and devote your weekends to a few promo activities. Some of us are night owls; some of us early birds. Listen to your own internal clock. Don’t worry about how much time other authors are spending online, or how many cities other authors travel to. Do what fits for YOU.

10. Befriend other authors—online, through regional chapters of writing groups, etc. Writing is a unique lifestyle, and no one will understand the ups and downs like another author. Writers also often like to get together for promotion opportunities: debut groups, blogging, school visits, etc. Sometimes, the best promo tool you can have is interacting with other authors!

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FERAL jacket copy:

The Lovely Bones meets Black Swan in this haunting psychological thriller with twists and turns that will make you question everything you think you know.

It’s too late for you. You’re dead. Those words continue to haunt Claire Cain months after she barely survived a brutal beating in Chicago. So when her father is offered a job in another state, Claire is hopeful that getting out will offer her a way to start anew.

But when she arrives in Peculiar, Missouri, Claire feels an overwhelming sense of danger, and her fears are confirmed when she discovers the body of a popular high school student in the icy woods behind the school, surrounded by the town’s feral cats. While everyone is quick to say it was an accident, Claire knows there’s more to it, and vows to learn the truth about what happened.

But the closer she gets to uncovering the mystery, the closer she also gets to realizing a frightening reality about herself and the damage she truly sustained in that Chicago alley….

Holly Schindler’s gripping story is filled with heart-stopping twists and turns that will keep readers guessing until the very last page.

FERAL AND THE PSYCHOLOGICAL THRILLER:

FERAL falls squarely into the realm of the classic psychological thriller. While the book features mystery, horror, and paranormal elements, the emphasis is on the “psychological” rather than thriller / action. The novel features a Hitchcockian pace and focus on character development (here, we’re exploring the inner workings of the main character, Claire Cain). Essentially, every aspect of FERAL is used to explore Claire’s inner workings—that even includes the wintry Ozarks setting. The water metaphor is employed frequently in psychological thrillers to represent the subconscious, and here is incorporated in the form of a brutal ice storm (that represents Claire’s “frozen” inner state). The attempt to untangle what is real from what is unreal (another frequently-used aspect of the psychological thriller) also begins to highlight the extent to which Claire was hurt in that Chicago alley. Even the explanation of the odd occurrences in the town of Peculiar offers an exploration into and portrait of Claire’s psyche. Ultimately, FERAL is a book about recovering from violence—that’s not just a lengthy or hard process; it’s a terrifying process, too. The classic psychological thriller allowed me to explore that frightening process in detail.

Holly Schindler is the author of the critically acclaimed A BLUE SO DARK (Booklist starred review, ForeWord Reviews Book of the Year silver medal recipient, IPPY Awards gold medal recipient) as well as PLAYING HURT (both YAs).

Her debut MG, THE JUNCTION OF SUNSHINE AND LUCKY, also released in ’14, and became a favorite of teachers and librarians, who used the book as a read-aloud. Kirkus Reviews called THE JUNCTION “...a heartwarming and uplifting story...[that] shines...with vibrant themes of community, self-empowerment and artistic vision delivered with a satisfying verve.”

FERAL is Schindler’s third YA and first psychological thriller. Publishers Weekly gave FERAL a starred review, stating, “Opening with back-to-back scenes of exquisitely imagined yet very real horror, Schindler’s third YA novel hearkens to the uncompromising demands of her debut, A BLUE SO DARK…This time, the focus is on women’s voices and the consequences they suffer for speaking…This is a story about reclaiming and healing, a process that is scary, imperfect, and carries no guarantees.”

Schindler encourages readers to get in touch. Booksellers, librarians, and teachers can also contact her directly regarding Skype visits. She can be reached at hollyschindlerbooks (at) gmail (dot) com, and can also be found at hollyschindler.com, hollyschindler.blogspot.com, @holly_schindler,Facebook.com/HollySchindlerAuthor, and hollyschindler.tumblr.com

FERAL Trailer:

My TBR List Expands by a Million. (Also, THE scariest/most gruesome/and somehow most gorgeously written book I've ever read)

Revising a book--at least the way I work, with 8+hour days broken into chunks and interspersed with multiple dog-walkings--tends to leave me with less time for reading. There's also the factor that my brain is pretty much fried when I shut my computer down at the end of the day. Over the past few months, I've read some good stuff, but not nearly as many books as I usually read. One or two chapters and I'm conked out on my pillow.

But all of this is about to change (I hope) in the next day or two, when I FINISH this draft and send it off to my critique partner. (OH DEAR GOD PLEASE PLEASE PLEASE let this book that I have been struggling with on and off since 2009 not be an unreadable/unfixable mess.)

I will have lots to read while I (anxiously) wait for my lovely critique partner's response. As you may remember, I have stacks of books teetering in rickety piles around my house. But those piles are going to be pushed aside for the time being to make room for more books:

1. Holly Schindler, YA Outside the Lines administrator and writer friend, asked me if I'd like to take a look at the ARC of her newest novel, Feral. (Like I needed to think even two seconds about that request. Um, heck yeah, I'll read it!)

2. Some extremely cool news that I still can't quite believe: Simon & Schuster invited me to go on a group YA author 6-city book tour through California. The tour is called The Summer Lovin' 2.0 Tour. (When I heard this, I had to laugh. Thin Space could not be more opposite of "summer" or "lovin," but I have decided to keep this on the down low.) A perk of the tour is a box of books authored by my fellow tour-ers. (See here for dates/cities/event sites) And here's a sample of what will be in the box:

3. The other bit of cool news is that librarians in Florida chose Thin Space to be on the Florida Teens Read list. How this works, I think, is Florida teens read and vote on their favorite of the books. I don't have a chance in hell of winning, but just to be on this list is something. I've read 3 of the books (Eleanor & Park!! The Fifth Wave!! The Statistical Probability of Love at First Sight!!) but now I am eager to check out the others.

Okay, last but not least, and probably what you have been waiting for--the scary, gruesome and gorgeous book.

It's called Scowler by Daniel Kraus and it came on my radar a few months ago when it won the prestigious Odyssey Award --given to the best audio book of the year. I scrolled around on Goodreads and saw blurbs like this:

"Horrifically gory and intense"

"This book is true horror. Not horror in the sense that EEK! something might jump out at you, but horror in a deep, visceral, cerebral way...Pervasive terrifyingness based on the fact that everything you thought was safe and comfortable is monstrous -- including your own being."

"This book almost made me throw up. Seriously."

"Fair to say I had to put down my sandwich a couple of times while reading this, and I have a cast-iron stomach." 

So, yeah. I checked out the audio.

Here's the teaser: A desolate farm in the middle of nowhere. A teen boy lives there with his chatty younger sister and single mom. The dad's not around and we know something REALLY bad happened like ten years ago that got the dad thrown in prison and messed this boy up in ways that are still messing him up in the present. Also, a meteor is about to crash on the farm. One day a stranger comes to town. Turns out he's an escaped convict. He knows the father. The father may or may not be on the loose too and heading in their direction...

I made it maybe two cds into the audio and I realized something about audio books: you cannot stop listening to them. You cannot look away. The words, the images just keep assaulting you. My teeth were gritted together and my heart was racing as I was driving. The story is riveting and I was dying to know what was going to happen to these people, but I had to give up on the audio and head for the relative safety of the book.

Gruesome stuff aside, this is a powerful novel about abuse and family relationships. Highly recommend--if you have a strong stomach.

Pathways to Publication: Interview with Holly Schindler

Have a manuscript you think might be worthy of publication and not sure what to do next? Maybe you're wondering if you need an agent and how to go about finding one. Or you're confused about what kind of money is involved--does someone pay YOU or do you have to sink some of your own savings into this venture? What does an editor do? Will you have to market this book yourself?

Last month I wrote about my first feeble attempt at publishing a book. Now I'm interviewing other writers on their SUCCESSFUL pathways to publication--from self-published to traditional, debut writers to a writer who's published 130 books, and everything in between. 

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YA author Holly Schindler on how a long road to publication can be a blessing in disguise 

Jody: You wrote a book that you felt was worthy of publication—what were your next steps?

Holly: A bit of backstory: when I graduated with my master’s, I dove headfirst into writing.  I’d already published a few pieces when I was in grad school, actually: poetry, short fiction, literary critique.  I was under the grand delusion that publishing a book would be no sweat!  When I’d finished my first book-length manuscript, I began submitting it in much the same way I’d submitted my shorter pieces: I used writer’s guides to see who was open to unsolicited manuscripts, I checked out what they were publishing (to find out if my manuscript was in the same vein), and I queried.  And queried.  And queried…

Jody: And that led to a book contract eventually?

Holly: No! That first book-length manuscript was never published.  I had a few nibbles, no takers.  But while I was waiting for the response to my submissions, I drafted other novels.  And I began to send out queries for those books.  Pretty soon, I was juggling several different books, all in different stages of completion.

A couple of years or so into the pursuit of publication, I started teaching music lessons.  It was the perfect setup: I’d write all day, until the kids got out of school in the afternoon.  When I started teaching, I was amazed at how similar those kids were to the kids I’d known in school—the fashion and the technology had changed, but the struggles hadn’t!  So I tried my hand at writing for kids.  My first published novel turned out to be a YA.

Jody: So how long did it take from when you first started submitting to that first book deal?

Holly: All in all, it took seven and a half years—and more manuscripts than I can count—to get that first acceptance.  I also took personalized rejections seriously, and worked to revise my manuscripts and resubmit to editors who were willing to take a second look.  I don’t know the exact number of rejections, but it was well over a thousand.  I received over eighty rejections for my debut, A Blue So Dark. 

Jody: That's a lot of rejections. But the perseverance paid off.

Holly: Yeah…You know, I’m always saying that I never would have thought, starting out teaching music lessons, that it was going to give me career direction—I thought it was going to give me some money to pay a few bills.  It just goes to show you that living your life, exploring new avenues, is just as important sometimes as writing.

Jody: That's true. And then in addition to writing, as you've said, there's the business end to this--the querying, the researching, the tallying rejections. Do you have an agent?

Holly: I actually sold my first two YAs myself, but I do have an agent now.  I got my agent the same way I got my first editor: direct submission using a query letter.  I’m a big, BIG fan of the query letter.  Most valuable piece of writing you can master.  NEVER underestimate the power of a good query.

I really love my agent—she’s placed my debut MG, The Junction of Sunshine and Lucky, with Dial, and my next YA, Feral, with HarperCollins.  But it’s more than that—she’s given me so much fantastic career advice.  I’ve been with her now since ’09, and anytime I have a question or concern, I grab the phone and call her up.  It’s incredible having someone in the business that you can talk to like that, who’s on your side…

Jody: Explain a little about your book deals.

Holly: My books—both published and forthcoming—have all been with traditional publishing houses.  The first two were with a smaller house, and my forthcoming books, as I said before, are with larger houses…

If I could go back and talk to unpublished me, I think I’d tell her how much editorial work is done after acquisition.  Usually, global edits are required—we’re talking changing events, adding or dropping characters, switching up the POV…major, MAJOR changes.  And so far, my global rewrites have usually had to be completed in about a month’s time.

That’s not to say you won’t be asked to do ANOTHER round of major rewrites when those are finished.  You may very well have to.  Again, in about a month’s time.

Jody: But you had that long stretch when you were submitting and getting rejections to practice!

Holly: That's right. I often think the greatest thing that happened to me was that seven-and-a-half-year stretch of time before my work was accepted.  As time went on, and I received personalized rejection, I learned how to interact with editors.  I emailed them as we talked rewrites—one even called so we could discuss the book in more “real time” over the phone.  And I learned how not to get freaked out by doing an inordinate amount of work in a short period of time.

Actually, I like the challenge of a fast write.  I give myself crazy deadlines even when I’m drafting new work, to push the book along.

Jody: Last question, Holly. Any thoughts on the future of publishing?  Do you see any of these issues as affecting you now, or in the future?

Holly: Wow, that’s a heavy one.  Like most anyone in the publishing industry, I don’t really have an answer.  A few years ago, I would have told you I’d never buy an e-reader.  But I’ve got one.  When I started writing, I used a real dinosaur of a computer—didn’t even have a modem.  I had no use for the distractions of the Internet.  Now, I can’t imagine not being to interact with bloggers and readers via Twitter, Skype, Facebook, my own blog.

I think as a writer, you have to be open-minded…The publishing world will always be in a state of flux.  You just have to learn to change along with the changing times.

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Holly Schindler's debut literary YA, A Blue So Dark, received a starred review from Booklist and was named one of Booklist’s Top 10 First Novels for Youth. She's also the author of the YA Romance Playing Hurt, the forthcoming middle grade The Junction of Sunshine and Lucky, and the YA psychological thriller Feral.

A lover of all genres, Schindler also writes for adults, and can be found working on her next novel in her hometown of Springfield, MO.  Check out Holly online at HollySchindler.com.