So for the moment I’m still slogging down the traditional path, and I am dutifully following the bits of marketing advice I’ve picked up along the way. I’m facebooking and twittering and blogging. I’m passing out my card, this cutsy thing my husband put together when he was bored. 500 for 5 bucks. I’ve got a ton of them. Anyone want one? And the other day a writer friend of mine signed me up on this site called Klout so I could figure out what the strength of my web presence is.
It’s a 12. I’m guessing that's low.
The trouble is I’ve got no book to hawk. So there’s nothing there there. I was telling this to my husband and he said that shouldn’t stop me. Marketing can work wonders. Look at Paris Hilton, he said. Or the Kardashians.
But I said, bleh. I want to talk about Annie Dillard (author of Pilgrim at Tinker Creek and An American Childhood) I’m reading her book The Writing Life and it’s so absorbing. All nuts and bolts and thoughts on craft. There was no Twitter or Facebook or Blogging in the late 80’s when Annie wrote this book, so she doesn’t spend time discussing that stuff. But I suspect that she doesn’t spend much time on it now either. Okay, I just checked. She has an official website. She’s not on Twitter. She has a Facebook author page with no pic. She doesn’t appear to blog.
Not sure what I’m trying to say here except there is a difference between a writer like Annie Dillard and someone like Paris Hilton (She’s “written” three books, in case you were wondering) who's content to be a brand. Like a purse. Or a shoe. Or a box of tissue.
I just checked the Klout site. Not surprisingly, Paris Hilton has an 80. And somehow, my score went up to 13.23. Paris, watch out. I am gaining on you.
(Or Annie Dillard.)